Sweetwater creates publishing division | TUB 15



FORT WAYNE, Ind. (WANE) – A new chapter has been announced for Sweetwater. Summit City-based music technology and instrument retailer has set up a publishing division.

The details of Sweetwater Publishing were released in a press release on Thursday:

Sweetwater, the world’s leading music technology and musical instrument retailer, today announced the launch of Sweetwater Publishing, a unique publishing arm that underscores the company’s commitment to innovation and great customer experience, the Sweetwater Difference.

The need for accurate, authoritative, practical, and easy-to-understand information on how to get the most out of today’s gear and professional audio equipment is greater than ever. With his vast knowledge and key relationships in the music industry, Sweetwater is poised to enter the publishing industry. With conventional publishers still keeping pace with the rapid pace of technological change and lacking the first-hand expertise to serve the interests of the music community, Sweetwater Publishing has partnered with renowned writer / musician Craig Anderton. Their reinvention of eBook software ensures that downloadable eBooks are regularly updated to reflect the most current information.

The new software enables point updates (for example from version 2.0 to version 2.1) so that owners of previous versions are automatically updated to the latest version free of charge and new customers are guaranteed to receive the latest eBook version without having to worry about purchasing a dated one Version. When a book accumulates many changes, it becomes a new edition that owners of the original version can update at a reduced price.

For over 40 years, Sweetwater has made it their company’s mission to understand what music makers want. Chuck Surack, CEO of Sweetwater, said, “Sweetwater is committed to ensuring that all musicians can get the best out of today’s technology. We don’t want to be just a place to buy gear, we want to be a resource for them to use to make incredible music. We hope that the modern approach Sweetwater Publishing offers to affordable, timely printed books and eBooks will enrich and influence the lives of musicians so that they can have more satisfying musical experiences. “

Sweetwater Publishing’s first three books are Craig Anderton’s Max Your Mix !, How to Record and Mix Great Guitar Tracks, and The Huge Book of Studio One Tips and Tricks. The company plans to release several additional eBook and print titles in 2021. To learn more about Sweetwater Publishing or to learn more about custom publishing opportunities, visit sweetwater.com/store/manufacturer/Sweetwater_Publishing



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