Share this article:
As South Africa enters the third wave of the Covid-19 pandemic, the entertainment industry grapples with the financial burden.
In the past 15 months, artists who relied primarily on the live audience took the biggest blow as large live events were canceled due to lockdown restrictions.
Strict lockdown regulations have kept venues open, but with a limited number of guests to avoid the risk of infection. As a result, many artists across the country are struggling to make ends meet.
The South African actor, theater producer and director Stallone Santino, together with artists from several disciplines, has created an e-book entitled âCreators on Creating: An Antidote to Uncertaintyâ.
The book is a compilation of 19 reflective essays by renowned art professionals and creators that provide detailed insights into their personal experiences and comments on the current state of art.
The project is part of the Presidential Employment Stimulus Program (PESP).
According to Santino, who edited and compiled the book, the art industry as a whole has been hit by the pandemic and artists and art companies across the country have had to make difficult decisions since the lockdown was introduced.
âSince the lockdown began, not a day has passed that I haven’t seen posts on social media from fellow artists and industry friends voicing their fears about their dramatic loss of income and livelihood.
“Although trying to find new ways to reinvent their art, the artists were still struggling to make ends meet and it seemed like the artists’ plight went unnoticed,” said Santino.
He continued, âIn order to shed some light on the industry and understand how creatives are navigating the pandemic, I decided to get in direct contact with a variety of artists and provide a platform for them to share their stories share.”
Santino announced that the proceeds from the sale of the book will be used to raise 1 million ren for creative people in the crisis.
âWe want to give something back to the artists affected by the pandemic. The money raised will enable us to support 100 South African artists with 10,000 Ren as a one-time incentive payment. “
Santino says readers will enjoy the book because of the human factor, which reflects what other South Africans have endured as a result of the pandemic.
âArtists are not an unknown group, they are our mothers, fathers, sisters and brothers. These are the people whose professions play an important role in keeping society together and whose stories are as valid as any other.
âSouth Africans will be able to follow many of these personal accounts and essays, and perhaps by shedding light on the arts sector in South Africa today, we will be able to document these realities and ensure that they are available for the future. âGenerations to look back on. This book will likely lead to a new appreciation for art and artists. “
In addition, Santino has launched a funding campaign called Cash for Creatives to continue supporting artists in these uncertain times.
For more information and donations, see Cash for Creatives.
The book is available in digital form from Amazon Kindle, iBooks, Google Play Store and as a direct download from Cash for Creatives.