PriceSpy data shows how busy kiwis are trying to cut time
New data released from the completely impartial price and product comparison site, PriceSpy, reveals what kiwifruit were looking to buy during the Level 4 Alert lockdown.
And while popularity for Bread makers has increased again, by +74 percent year-on-year *, the largest growth during this lockdown came from that of Deep fryers, increased significantly by +285 percent compared to the previous year.
Year-on-year click data (August 17 to September 6, 2021 vs. August 17 to September 6, 2020)
Liisa Matinvesi-Bassett, Country Manager New Zealand for
PriceSpy, says: “After New Zealand’s sudden move to Alert Level 4 last month, it’s really interesting to see how consumer purchasing behavior has changed again. Our data shows that people are looking for items that will pass the time, keep them entertained, and make great-tasting foods possible.
“Bread makers were a huge hit in lockdown last year, but this year’s big lockdown trend seems to be coming from the shopping category of Deep fryers, an increase of + 285 percent compared to the previous year. “
But what is special about deep fryers?
Lisa continues: “While deep fryers may not sound all that exciting in and of themselves, when we look at the most popular ‘deep fryer’ products people want to buy, we have a clear theme – hot air fryers!
“Air fryers have been gaining popularity for a while, but it’s fair to say the lockdown appears to have increased demand even more, most likely due to takeaways, cafes, and restaurants that are down – and people enjoying delicious tastes want a healthier alternative to traditional fried food.
In fact, some might say that air fryers have a bit of a cult following with the Air Fryer recipe Facebook fan Pages that attract thousands of followers.
“There is no doubt that this purchasing category should be monitored closely, and it will be interesting to see if demand continues to grow as the alert levels change.”
“Besides cooking, since schools are closed and parents juggle children at home in addition to work and home schooling, this time around there are other big shopping categories to lock in LEGO,
Board games and E-book reader.
“And with cafes closed, it seems like people just can’t forego their daily caffeine hit, as the popularity for Espresso machines also grew numerically by +99 percent compared to the previous year.
Lisa concludes: “No matter what you’re looking to buy to get out of the lockdown, we always encourage people to do some important price research before making a purchase.
“This important buying step can help save hundreds of dollars in the long run and use a price comparison site or app, such as PriceSpy, is quick, free and easy to do. “
Download the PriceSpy app here.
Notes to the editors:
* Year-on-year click data for bread makers (August 17 to September 6, 2020 vs. August 17 to September 6, 2021)
Most popular fryer appliances listed on PriceSpy:
Media contact for PriceSpy:
For more information on PriceSpy or to arrange an interview with a speaker (please allow a time difference of -10 hours from New Zealand time), please contact Lindsay Stanley on + 64 212 884411 or send an email to [email protected] .
PriceSpy is a comprehensive price and product comparison service used by millions of consumers every month. It helps consumers find, discover, research, and compare products.
PriceSpy has 108,000 indexed products, 1,730,000 indexed prices, 584,000 product reviews, 7,510 business reviews, and 1183 stores. Providing a completely impartial comparison service for consumers and a deep repository of price data for retailers.
Prisjakt was founded in 2000 and is Sweden’s largest price comparison service. The service is known as Prisjakt in Sweden and Norway and as PriceSpy in the UK, Ireland and New Zealand.
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