The Veritas customer feedback service aims to help musicians and event organizers better engage with their fans by using blockchain-verified reviews and a tokenized reward system. Recently the company announced a deal with music review site Subba, a music / live event review platform that also works with ticket providers.
Veritas is an API service that is part of the Britevue group. Britevue itself uses the BSV blockchain to create a microtransaction economy around consumer reviews. It both reviews real reviews and rewards the people who write them about other people’s interactions.
Britevue’s founder and CEO Connor Murray spoke to CoinGeek about the Veritas / Subba agreement, as well as some of the company’s plans to expand into point-of-sale (PoS) systems that cater to the real-life commercial interactions of a company Customers with a company and a reward will remind them later when they post a review.
Verita’s words in the background for Subba by issuing a token at the same time as a ticket to a live music event, be it a concert or a festival – that connects to a fanâs online identity. In this way, any review that the ticket buyer might post in the future can be automatically verified as a real participant.
More reassuring fans
Subba founder and CEO Mark Jennings called it “a major milestone” for the company and said it would help musicians and promoters alike identify their biggest fans through honest reviews.
âSometimes we are asked about the validation or authenticity of the user-generated reviews on Subba. Veritas technology not only answers these questions, it does a lot more. It will give Subba (and our ticketing partners) the opportunity to further reassure fans that their purchasing decisions are correct and reward them for their purchases, âsaid Jennings.
“This is an industry game changer,” he added.
The system also collects and links data on music lovers’ tastes and buying habits, saving future marketing / advertising costs by targeting those most likely to attend future events. Artists themselves will have an improved connection with their fan base. Although music fans have always been vocal about their opinions on concerts and new releases, Veritas adds an extra layer of authenticity to their voices.
Artists will be able to tell the difference between âreal fansâ who actually spend money on their recordings and performances, and those with loud voices who don’t.
Murray said he is a “frequent concert goer and music fan” himself and is excited to bring his BSV blockchain-based services to the industry.
He noted that Subba is just one possible implementation of Veritas’ API set and potentially any company could use the system in a similar way.
âOur partnership with Subba is the first step in this direction. Veritas will only be the installation to use the blockchain to verify the authenticity of reviews. Our goal is to use Britevue as a review platform for brick and mortar businesses, but Veritas will be able to support reviews for other industries. Anyone can get more information about Veritas at veritas.britevue.com and can implement it with two simple API calls. “
Unlock rewards for reviews
Similarly, Veritas plans to move to point of sale services to check reviews of physical purchases in brick and mortar stores. One aspect of the system that Murray plans to bring to market before the end of the year is symbolized rewards that encourage buyers to leave reviews.
At the time of purchase (which could be a retail store, restaurant, or any other store in the physical world), the PoS system issues a blocked reward token. To unlock it and claim a potential reward, the customer should leave a review on Britevue.
Companies can âclaimâ their name on Britevue and define their own rewards that reviewing customers can unlock – for example a discount, a gift card / voucher or a cash reward in the form of BSV. Given the flexibility of BSV tokens, the options for rewards are only limited to what can be tokenized.
Murray said the locked reward tokens are a good demonstration of what Veritas and Britevue can do and would hopefully provide an incentive for large PoS companies to adopt them.
Britevue was originally launched as TrueReviews and aims to tackle the problem of fraudulent and often trolling reviews left on existing (non-blockchain) review sites. Both companies and other review readers usually have no idea whether reviews are real. And a lack of rewards for reviews generally leads to a tendency for negative feedback rather than a clear overview.
The BSV blockchain gives this process authenticity through its ability to process micropayments in large quantities and also rewards reviewers with small payments if someone positively evaluates or interacts with the review it has published.
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