November 11, 2021
Apple honors and celebrates American veterans
On Veterans Day and throughout the year, Apple recognizes volunteers and their families for their courage, dedication, and sacrifice. In honor of veterans in the United States, Apple celebrates the stories of veterans, increases support for their communities, and shares their legacies with special activations on Apple.com and its products and services.
Put veteran stories in the spotlight
In this week, Apple books operates dedicated eBook and audiobook collections to help readers discover stories and uncover stories that illuminate the experience of war and the transition from the battlefield to civilian life. Apple Podcasts also offers a collection of shows with inspiring and informative stories produced and reported by veterans on the Browse tab for listeners in the US.
From the battle front to the home front, the service and sacrifices of veterans are featured in the Military Stories collection on the Apple TV app – with inspiring documentaries like “Sky Blossom”, rousing dramas and even disrespectful comedies.
Earlier this week, Apple Fitness + released a new episode of Time to Walk starring General CQ Brown, Jr., chief of staff of the U.S. Air Force and the first African American to lead a branch of the armed forces. On this Veterans Day walk, Brown describes how he recovered from professional setbacks to reach the highest rank in the Air Force and what it was like to speak out after the murder of George Floyd. Time to Walk is an inspiring audio experience on Apple Watch designed to encourage Fitness + users to get active by walking more often.
Today, the Appstore features a story about Mindfulness Coach, an app developed by the VA National Center for PTSD to help veterans and active service members engage with mindfulness practices.
Memory of Veterans
In Apple Maps, a new 3D map of Washington, DC gives users around the world the opportunity to explore landmarks and monuments such as the World War II Memorial, the Korean War Veterans Memorial or the Vietnam Veterans Memorial. By doing US military heritage in national parks Guide invites National Park Foundation users to explore locations in the United States that commemorate and honor the service of veterans, from Minute Man National Historical Park in Concord, Massachusetts to Rosie the Riveter WWII Home Front National Historical Park in Richmond, California.
Apple Watch users in the US can win a limited edition activity prize and animated message stickers by completing the Veterans Day Challenge. To participate, Apple Watch users can use the Workout app or any app that adds workouts to Health on November 11th to record each workout for at least 11 minutes.
Support from veterans
Apple and its employees, including Veterans @ Apple, take pride in supporting veteran groups that honor the community by giving back, including nonprofits like Team Rubicon. Team Rubicon mobilizes veterans to help people prepare, respond and recover from disasters and humanitarian crises, and has distributed more than $ 10 million in goods to communities affected by disasters.
Veterans and Military Purchase Program
Veterans and members of the U.S. military, including the Reserve, National Guard, and those on active duty, are eligible for special prices on Apple products and accessories throughout the year through the Apple Veterans and Military Purchase Program.
To see how veterans, informed by their military background and length of service, are using a revolutionary new iPad app to change the face of trauma medicine, visit apple.com/newsroom/2021/11/veterans-use-apple-technology-to-revolutionize-trauma-medicine.
Rachel Wolf Tulley
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