Gucci’s Chime for Change continues to fight gender inequality in 2022 – WWD


MILAN — Chime for Change continues to advance gender equality by promoting charitable initiatives and shedding light on international activists and organizations.

Founded in 2013, the charity has raised more than $19 million to support the projects of 180 nonprofit organizations in 89 countries, benefitting 630,000 women and their families.

In 2022, its scope expands with partners old and new, a renewed alliance with The Meteor first launched last year, and a new Chime Zine tackling the most pressing issues of inequality.

In line with Gucci’s five-year commitment to the United Nations Women’s Generation Equality Action Coalitions, Chime for Change has named its 2022 grantees, funded and advocacy by the Gucci-led campaign.

In addition to expanding its support for Equality Now, the Global Fund for Women and the Foundation for Women, Chime for Change supports:

  • A number of Italy-based associations fighting gender-based violence and helping women survivors of violence, including Associazione Artemisia, Beawarenow, Casa Internazionale delle Donne and SvS Donna Aiuta Donna with Cascina Ri-Nascita;
  • Mothers2mothers, which works to expand women’s and children’s health services in Ghana and recruits, trains and employs women living with HIV as key frontline health workers;
  • Promundo, a Brazil-based NGO that engages men and boys in promoting gender equality, breaking stereotypes and preventing violence, which is expanding its activities in France, Italy, Mexico, the UK and the US, has joined Chime for Change it last year as part of the Kering Foundation’s Global Boyhood Initiative.

At the same time, Chime for Change has renewed its partnership with The Meteor for 2021, supporting journalists, artists and activists at their second virtual summit, entitled 22 for ’22: Visions for a Feminist Future. The virtual conference will take place on May 9th and will cover topics such as climate change, democracy, reproductive freedom and refugee crises.

The campaign will also continue to support feminist organizations, movements and activists directly, including Women Enabled International, Young Feminist Europe and Outright Action International.

Artwork from Gucci’s Chime for Change, the latest Chime Zine.
Courtesy of Gucci

To mark the list of initiatives for 2022, Chime for Change has released its latest zine, available on the Gucci Equilibrium platform, dedicated to social impact and sustainability. Channeling the different facets of diversity, the zine includes features and essays by international contributors including Elisa Manici, who addressed the stigma of obesity; Eno Pei-Jean Chen talks about queer culture in Taiwan and North Korea; Isabel Mavrides-Calderón explores the intersection of gender and disability, and Cecilia Gentili talks to Bianka Rodríguez about trans activism and the discrimination against trans women, including in Central America and beyond.

A printed version of the zine will be launched later this month and will be available at the Gucci Garden in Florence, the Gucci Wooster Bookstore in New York and in independent bookstores worldwide.


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