Amazon Fresh opens grocery stores in Eatontown and Holmdel


I have been writing and talking about “the secret grocery store” on the bank for years.

Well, the cat is out of the bag, and that opening is big.

The once elusive grocery store is slated to replace the old Toys R Us on Route 35 in Eatontown.

Typically, with a little digging and a few phone calls, store openings and closings can be found out fairly quickly.

Not this time.

This was Eatontown’s best kept secret.

The city wouldn’t say a peep.

Even the builders were taciturn.

I got a few tips a while back, but not enough to confirm which grocery store is occupying that spot.

We had very little to do. One detail stood out, however.

Charging stations were installed outside the building.

That led many to believe that this wasn’t another Shoprite, Stop & Shop, or popular chain that we all know and love on the waterfront.

I can now confirm that a very cool and forward-thinking grocery store is coming to Eatontown.

Amazon Fresh is revolutionizing the way people shop for groceries.

You know, when Amazon is involved, technology is involved.

One aspect of the Amazon Fresh shopping experience that is particularly fascinating is Amazon’s smart grocery cart.

This thing is scary in a good way. This is how it works.

You grab one of these shopping carts and link it to your Amazon account on the touchscreen.

Every item that you put in your shopping cart is recognized by the shopping cart. Once identified, the cost will be debited from your Amazon account as if you were making a purchase in the app.

That way, shoppers can get what they need, put groceries in the bags they brought with them, and just leave the store.

No checkout, no queues. In and out.

I’m sure there are some bugs, or at least in the beginning.

Another fascinating technique, but a little scary at the same time, isn’t it?

Eatontown isn’t the only city getting Amazon Fresh.

The grocer is expected to open another location in Holmdel on the site of the old Best Market in Holmdel Commons.

BTW, if you think smart cart technology is cool, there are Amazon Fresh Stores in England that you can walk in, scan an item on your phone, and go again.

I am sure it will come soon.

Technology is changing the way we shop. Here are 50 of your favorite retail chains that no longer exist.

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